2023 FORD F-150

2023 Ford F-150 - The Champion is Back!

Rise to your feet and get ready. The 2023 Ford F-150 is back to deliver greater performance, style, and fun. Drive the light-duty truck that moves like one of the big boys. The new F-150 is ready to take over the coast, so step aside and watch it move.


Nothing stands up to the rugged capability of the F-150® Raptor® line of off-road trucks. For the serious off-roader who leaves no path unexplored, Raptor® and Raptor R deliver excitement and confidence in one aggressive-looking pickup.


Haul like a champion when piloting the 2023 Ford F-150. This incredible pickup truck offers best-in-class towing to the tune of 14,000 pounds of maximum towing capacity and 3,310 pounds of maximum payload. Haul your boats, nets, gear, and more. The F-150 makes it possible to work hard and play harder.

Max towing on F-150 SuperCab 8" box and SuperCrew® 4x2 with available 3.5L EcoBoost, Max Trailer Tow Pkg. Not shown. F-150 King Ranch® SuperCrew 4x4 shown. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.

Max payload on F-150 Regular Cab 8' box 4x2 with available 5.0L V8 engine and Max Trailer Tow and Heavy Duty Payload Pkgs. Class is Full-Size Pickups under 8,500 lbs. GVWR. Max payload varies and is based on accessories and vehicle configuration. See label on doorjamb for carrying capacity of a specific vehicle.


Stay connected while you roam in the 2023 F-150. With the available 12-inch touchscreen, Apple CarPlay® and Android Auto compatibility, you will enjoy your favorite music, podcasts, and more regardless of where you explore. And with the advanced trailering technology, you'll have an easier time getting the job done.


Hang onto your hats. When the 2023 F-150 starts, it's difficult to hold it back. With seven incredible powertrain options, including our monstrous 700-horsepower 5.2-liter Supercharged V8, there's nothing stopping you from accomplishing your dreams. Whether touring the roads between Thomaston and Cape Cod or prowling the trails, the 2023 F-150 gives you the tools to succeed.



Striking an ideal balance of classic and modern inspiration the Ford F-150® Heritage Edition pickup offers a retro-themed two-color/three panel paint scheme, interior and seating designs, embossed Heritage Edition logo on the center console and an animated “75 Years” logo on startup display screen.
Available on XLT model.


The 2023 Ford F-150 Tremor Package thrives off the beaten path with rugged details inside and out like unique Tremor seat logo and stitching, black Ford logos, all-terrain tires and off-road tuned suspension.


Whether operating in electric mode, gas mode or a combination of both, the F-150® hybrid features class-exclusive* advanced technology that optimizes power and performance. The hybrid engine can be recharged quickly using a standard 240-volt outlet. And like every F-150, it’s Built Ford Tough®, with its class-exclusive** available PowerBoost full hybrid V6 engine putting out a commanding 430 horsepower and 570 lb.-ft. of torque.

*Class is Full-Size Pickups under 8,500 lbs. GVWR.
**Max towing on F-150 PowerBoost 4x2 with Max Trailer Tow Pkg. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers.


Bold styling and a collection of rugged features set the new Ford F-150® Rattler™ on its own path. Geared up to go beyond the pavement with confident capability and crafted with unique signature interior accents for refined toughness, the F-150® Rattler is more than ready to tackle the road less traveled.


If going off-road is an important part of your routine then the FX4 Off-Road Package has the gear to put you in the thick of things with off-road tuned front shock absorbers, monotube rear shocks; fuel tank, transfer case and front differential skid plates, Hill Descent Control, Rock/Crawl drive mode, 4x4 FX4 Off-Road bodyside decal and the option of a 3.31* or 3.55** Electronic-Locking Rear Axle.

*Available with 5..0L V8 or 3.5L V6 EcoBoost® engine.
**Available with 2.7L V6 EcoBoost engine. Available on XL High, XLT, LARIAT, King Ranch® and Platinum (4x4 only). Not available with 3.3L V6 PFDI engine. Always consult the Owner’s Manual before off-road driving, know your terrain and trail difficulty, and use appropriate safety gear.

Custom Order Your 2023 Ford F-150

Take a decisive step towards the journey of a lifetime. Custom order your 2023 Ford F-150 today and design a pickup truck that best suits your lifestyle. Our hard-working team is here to help if you have any questions. Start the process online today and drive home happy.


2023 Ford
F-150 XL
2023 Ford
F-150 XLT
2023 Ford
2023 Ford
2023 Ford
2023 Ford
2023 Ford
2023 Ford
  1. Key Ford of Rockland

    2 Moody Drive
    Thomaston, ME 04861

    • Sales: 207-594-4466
Loading Map...

Get in Touch

  • Contact our Sales Department at: 207-594-4466
  • Parts: 207-594-4466
  • Monday8am-6pm
  • Tuesday8am-6pm
  • Wednesday8am-6pm
  • Thursday8am-6pm
  • Friday8am-5pm
  • Saturday9am-4pm
  • SundayClosed